Validate Play Store Android app campaign URL for Google Analytics UTM tracking

UTM parameters offer powerful way to track traffic sources for your app download campaigns for Google Play Store, but GA is merciless for misspelled parameters in your URL. Validate your Google Play Store campaign URL with this free tool and never have broken UTM tracking links anymore.

How-to-use: Paste your Play Store campaign URL below and hit validate.


Recommended UTM parameters for every campaign

utm_source (mandatory)
Use utm_source to identify a search engine, newsletter name, or other source. Google Analytics requires you to have at least this parameter in your url to make campaign tracking work. Example: utm_source=google

utm_medium
Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc

utm_campaign
Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale

Optional UTM parameters for more detailed tracking

utm_term
Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes

utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink

Need more help creating your advertising URL?

» Use the great Google Play URL builder to build your Play Store campaign URL and return here to validate it.
» Further information about campaign tagging best practices can be found at Google Analytics official support pages.





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