Check your URL validity for Google Analytics UTM campaign tracking

UTM parameters offer powerful way to tag traffic sources for your marketing campaign, but Google Analytics is merciless for misspelled parameters in your URL. Validate your URL with this free tool and never have broken UTM tracking links anymore. You can use this validator for both GA4 and Universal Analytics ("GA3") -versions of Google Analytics.


How-to-use: Paste your campaign URL below and hit validate.

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Recommended UTM parameters for every campaign


utm_source (mandatory)
Use utm_source to identify a search engine, newsletter name, or other source. Google Analytics requires you to have at least this parameter in your url to make campaign tracking work. Example: utm_source=google

utm_medium
Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc

utm_campaign
Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale

Optional UTM parameters for more detailed tracking


utm_term
Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes

utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink

utm_id
Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. Example: utm_id=abc123

Need more help creating your GA marketing URL?

» Use the great Google URL builder to build your campaign URL and return here to validate it.
» Further information about campaign tagging best practices can be found at Google Analytics official support pages.