Check your URL validity for Google Analytics UTM campaign tracking

UTM parameters offer powerful way to tag traffic sources for your marketing campaign, but Google Analytics is merciless for misspelled parameters in your URL. Validate your URL with this free tool and never have broken UTM tracking links anymore.

How-to-use: Paste your campaign URL below and hit validate.

Pro-tip! You can also submit your url to validator as a query string on browser address field like this:

Recommended UTM parameters for every campaign

utm_source (mandatory)
Use utm_source to identify a search engine, newsletter name, or other source. Google Analytics requires you to have at least this parameter in your url to make campaign tracking work. Example: utm_source=google

Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc

Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale

Optional UTM parameters for more detailed tracking

Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink

Need more help creating your advertising URL?

» Use the great Google URL builder to build your campaign URL and return here to validate it.
» Further information about campaign tagging best practices can be found at Google Analytics official support pages.

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